Twenty-five years ago, Auntie Ayşe, one of the friendly and unforgettable characters of the neighborhoods, was a figure that reflected the simple and natural elements of daily life. In those days, the understanding of beauty and care was not as complicated and technological as it is today; it was based more on simple issues related to daily tasks and housework.
Auntie Ayşe's daily conversations usually revolved around topics such as the washing quality and whiteness level of the laundry. These conversations show the simple lifestyle of that period and the understanding of beauty was more practical and functional.
Over time, there has been a major change in the understanding of beauty and care. Auntie Ayşe’s simple and natural understanding of beauty has given way to modern beauty products supported by technology and science. Today, products that heal, beautify and strengthen the skin, such as ozone-enhanced products, have become an integral part of beauty routines.
Beauty and care products no longer only meet basic needs, but also offer additional benefits such as anti-aging. Natural extracts such as aloe vera, apricot oil, and almond oil in the products represent the luxurious and sophisticated side of the modern beauty concept.
This transformation symbolizes a journey from Auntie Ayşe's simple and natural care approach to today's advanced beauty products. This evolution of beauty and care products reveals how our lifestyles and needs have changed over time.
